MarComet, Inc. Announces Agreement with Hawthorn Suites Brand to Provide a Private-Label Online Marketing Portal for Its Franchisees
Tranquility, N.J. (Sept. 1, 2010) – New Jersey-based firm MarComet.com, Inc., a leading developer of Brand Management and Franchisee Support Systems and Services, announced an agreement with Hawthorn Suites by Wyndham, a Wyndham Worldwide company, to provide a private-label, online marketing portal to support Hawthorn’s more than 70 hotel franchisees.
The portal, named MarketHawthorn.com, utilizes MarComet’s unique e-Suite, a family of web applications and franchise support portals designed specifically to support franchise marketing activities, encourage brand compliance, save on internal resources and allow for group buying and deep discounted procurement of supplies and services.
MarketHawthorn.com provides a one-stop shop for Hawthorn franchisees to purchase a host of brand-approved marketing and promotional materials, as well as operational items, and even conduct direct mail and e-mail campaigns and prepare ads and billboards. Franchisees can also opt to order custom materials that are designed by a MarComet graphic designer to the brand’s standards.
“MarComet’s unique ability to partner technology with marketing know-how enables us to provide the Hawthorn brand a value-add for their franchisees, while saving both franchisees and the home office time and money,” said Carl Ackerman, Co-founder of MarComet. "Our e-Suite application is designed to improve upon the labor-intensive practices of a ‘legacy’ marketing firm but at a fraction of the cost, which makes it the perfect fit at the property level.”
Hawthorn franchisees can access MarketHawthorn.com 24 hours a day, seven days a week from any computer with Internet access. Or, they can talk to one of MarComet’s highly-trained customer service representatives during regular business hours.
MarComet’s customized Marketing eSuite (Portals/eStores) provide franchisees, brand locations, and sales offices with one-stop provisioning for high-quality, high-value branded supplies, marketing materials, and services in line with the franchisor/corporate office’s brand standards. Built upon its proprietary web-based modules and backed by its team of user/account support staff, MarComet custom configures its solutions to achieve its clients goals of brand control, customer satisfaction, and cost efficiency/containment.
MarComet.com, Inc. was founded in 2000 by a group that had previously co-founded one of New Jersey’s largest advertising and integrated marketing firms which had pioneered the use of the web and related technologies for supporting national brands. MarComet’s areas of expertise focus upon all aspects of brand management, printing, advertising, fulfillment, business process, financial controls, and web and related technology solutions. MarComet, Inc. currently services more than 7,000 franchisees/locations of some of the largest brands in North America. The company is headquartered in Sussex County, N.J. For more information on MarComet’s products and services call 888-385-0880 or visit www.marcomet.com.