MarComet, Inc. Announces Agreement with Baymont Inn & Suites Brand to Provide a New Brand Identity Management System for Its Franchisees
TRANQUILITY, NJ — (May 15, 2007) — New Jersey-based firm MarComet.com, Inc., a leading developer of Brand Management and Franchisee Support Systems and Services, announced an agreement with the Baymont Franchise Systems, a Wyndham Worldwide company, new brand identity management portal to house, maintain and access Baymont Inn & Suites brand specifications.
The portal, named BrandBaymont.com, will provide Baymont Inn & Suites franchisees with a private-access portal to access and share brand specifications while making it quick and easy for the corporate office to update and disseminate changes. It also eliminates the need for costly hard copies or DVDs.
BrandBaymont.com integrates seamlessly with MarketBaymont.com, the Baymont brand’s marketing portal that is part of MarComet’s unique e-Suite, a family of web applications and franchise support portals designed specifically to support franchise marketing activities, encourage brand compliance, save on internal resources and allow for group buying and deep discounted procurement of supplies and services. The brand identity management system can also operate as a stand-alone portal.
"The Baymont brand has invested a lot of valuable time, resources and money into building the value of their brand so ensuring franchisees are always in compliance with brand identity standards is paramount to the continued success and long-term health of a brand’s name,” said Lou DeTitta, co-founder of MarComet. “With BrandBaymont.com, the Baymont brand does not have to worry about outdated standards or inaccurate logo specifications being referenced in the field, thus protecting their long-term investment.”
MarComet’s customized Marketing eSuite (Portals/eStores) provide franchisees, brand locations, and sales offices with one-stop provisioning for high-quality, high-value branded supplies, marketing materials, and services in line with the franchisor/corporate office’s brand standards. Built upon its proprietary web-based modules and backed by its team of user/account support staff, MarComet custom configures its solutions to achieve its clients’ goals of brand control, customer satisfaction, and cost efficiency/containment.
MarComet.com, Inc. was founded in 2000 by a group that had previously co-founded one of New Jersey’s largest advertising and integrated marketing firms which had pioneered the use of the web and related technologies for supporting national brands. MarComet’s areas of expertise focus upon all aspects of brand management, printing, advertising, fulfillment, business process, financial controls, and web and related technology solutions. MarComet, Inc. currently services more than 7,000 franchisees/locations of some of the largest brands in North America. The company is headquartered in Sussex County, N.J. For more information on MarComet’s products and services call 888-385-0880 or visit www.marcomet.com.