BrandHQ – New Comprehensive Franchisee Support Platform

TRANQUILITY, NJ — (March. 1, 2013) — New Jersey-based firm, Inc., a leading developer of Brand Management and Franchisee Support Systems and Services, today announced an update and release to their comprehensive platform for branded resources and supplies.

The platform, now named Brand HQTM, consists of four cloud based modules designed to support franchisee marketing activities, encourage brand compliance, save on internal resources and allow for group buying and deep discounted procurement of supplies and services.

The updated modules include eStoreTM, a one-stop shop for high-quality, high-value branded supplies, marketing materials, and services in line with the franchisor/corporate office’s brand standards; eReferenceTM, a brand identity management system to house, maintain and access brand specifications; Brand HQ Digital Asset ManagerTM, a digital asset management system to store, manage and distribute brand images and logo files; Brand HQ Digital Signage System™, which enables brands to deliver system-wide and/or property specific promotional content to standard wi-fi digital picture frames.

Additional tools are incorporated into the eStore module, such as OrderEasy, an online store and fulfillment system; PrintEasy, for provisioning personalized or print-on-demand marketing collateral; DesignShop, a template-based ad and template builder; LogoMall, to purchase logo’d items and giveaways; and AgencyOnDemand, which enables franchisees to work through the eStore with a MarComet graphic designer.

Each module can be implemented quickly as a stand-alone tool or can be seamlessly integrated together with MarComet’s BrandHQ family of modules providing franchisees with a easy to use one-stop shop experience.

“The challenge of keeping pace with supporting franchisees in an ever changing environment can be difficult, to say the least,” said Carl Ackerman, co-founder of MarComet. “Franchisees find themselves scattered among multiple advisors, suppliers, vendors, accounts and various information sources.”

“Franchisees often become confused and frustrated as they attempt to navigate and arrange the pieces of their marketing and procurement puzzle while staying within the brand’s operational guideline, leaving them to feel as if the franchisor is unresponsive to their needs,” said Lou DeTitta, co-founder of MarComet. “BrandHQ brings all those pieces together in one easy-to-use platform that can be custom configured to achieve the brand’s goals of control, customer satisfaction, and cost efficiency and containment.”


MarComet’s customized BrandHQ™ Marketing eSuite (Portals/eStores) provide franchisees, brand locations, and sales offices with one-stop provisioning for high-quality, high-value branded supplies, marketing materials, and services in line with the franchisor/corporate office’s brand standards.  Built upon its proprietary web-based modules and backed by its team of user/account support staff, MarComet custom configures its solutions to achieve its clients goals of brand control, customer satisfaction, and cost efficiency/containment., Inc. was founded in 2000 by a group that had previously co-founded one of New Jersey’s largest advertising and integrated marketing firms which had pioneered the use of the web and related technologies for supporting national brands. MarComet’s areas of expertise focus upon all aspects of brand management, printing, advertising, fulfillment, business process, financial controls, and web and related technology solutions. MarComet, Inc. currently services more than 7,000 franchisees/locations of some of the largest brands in North America. The company is headquartered in Sussex County, N.J.

For more information call 888-385-0880 or visit

Contact: Louis DeTitta Jr.
(888) 385-0880


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